THE CREATIVE BEHIND THE MERCH.

NICKWERX DESIGN CO. is the independent creative studio of Nicholas Petronella, a New York-based Creative Director and Graphic Designer with over a decade of experience at the intersection of music, fashion, and pop culture.

Specializing in artist merchandise, creative direction, and apparel design, NICKWERX transforms an artist's identity into something fans can wear. From initial concepts to production-ready artwork, every project is built around creating merchandise that feels authentic to the artist and resonates with their audience.

Throughout his career, Nicholas has developed creative for some of the most iconic names in entertainment, including The Rolling Stones, Jimi Hendrix, Michael Jackson, Justin Bieber, Guns N' Roses, Elvis Presley, Jonas Brothers, Kanye West, P!NK, Travis Scott, and Ariana Grande, among others.

His work spans global retail collections, major arena tours, artist collaborations, and officially licensed merchandise. Notable projects include the Jimi Hendrix × Seattle Seahawks collaboration, Michael Jackson's Thriller 40 anniversary, and Justin Bieber's Purpose era merchandise.

Working alongside artists, management teams, record labels, and merchandise partners, NICKWERX brings a thoughtful, hands-on approach to every project—balancing bold creative ideas with real-world production experience.

Because great merchandise should be more than a souvenir. It should be an extension of the artist.