With over a decade of experience in the industry, I specialize in conceptualizing and designing artist merchandise collections, overseeing the entire process from initial concept to final production.

As a freelance designer and creative, I work directly with artists, management teams, brands, and creative partners to develop merchandise that feels authentic to each artist while connecting with their audience.

Throughout my career, I’ve had the opportunity to create merchandise and creative work for some of the biggest names in music, including The Rolling Stones, Guns N’ Roses, Jimi Hendrix, Michael Jackson, Kanye West, Justin Bieber, Jonas Brothers, Elvis Presley, P!NK, Travis Scott, Earth, Wind & Fire, Ariana Grande, Lil Wayne, and many others.

My work sits at the intersection of music, culture, and design. From concept development and art direction through design and production, I take a hands-on approach to every project, bringing a deep understanding of the music merchandise industry and what it takes to create work that is both creatively strong and commercially successful.