As the lead liaison for Counting Crows, I directed a creative team responsible for projects that aligned with the band's enduring legacy. In addition to overseeing merchandise design, I played a key role in creating the branding for the 30th anniversary of their debut album, August and Everything After. My work captured the essence of the band's sound and influence, while ensuring each project resonated with their fanbase and honored the cultural significance of their music. I collaborated closely with stakeholders to ensure all creative elements authentically reflected the spirit of Counting Crows.