As the lead creative liaison for Counting Crows, I directed a multidisciplinary team responsible for developing merchandise, artwork, and creative initiatives for the band. Alongside overseeing creative direction, I played a hands-on role in designing original graphics and merchandise for their tours and retail collections.

Notably, I helped develop the official branding for the 30th anniversary of their debut album, August and Everything After. The anniversary artwork was featured across the band's social media platforms, including Instagram and YouTube, extending the visual identity of this milestone celebration across multiple channels.