As the lead creative director for the Elvis Presley estate, I oversaw a wide range of projects designed to honor and preserve the King of Rock 'n' Roll’s legendary legacy. From conceptualizing and designing merchandise to creating innovative branding and marketing campaigns, my role was to ensure that every creative element reflected Elvis' enduring influence on music and culture. Through close collaboration with stakeholders, I led the development of assets that captured the essence of his unique style and timeless appeal, engaging fans both new and old while celebrating his iconic status.