I had the opportunity to design all the merchandise for Justin Bieber's Purpose Tour, working under the creative direction of Jerry Lorenzo, founder of Fear of God. Collaborating with such an influential figure in fashion, I helped bring a distinct and trend-setting aesthetic to the tour’s merchandise, ensuring it reflected both Bieber's brand and the Fear of God style. The designs were crafted to resonate with fans globally, combining fashion-forward elements with the spirit of the Purpose Tour.