As the lead creative liaison for the Michael Jackson estate, I directed a multidisciplinary team responsible for developing merchandise, artwork, and creative initiatives across a wide range of projects. Alongside overseeing creative direction, I played a hands-on role in designing original graphics and merchandise inspired by Michael Jackson's iconic visual identity.

Notably, I contributed to the Clio Award-winning Michael Jackson Thriller 40 Immersive Experience, where I designed the gift shop and its entire merchandise assortment, creating a unique retail experience that celebrated Jackson's legacy and connected fans with his music.