As the lead liaison for the Michael Jackson estate, I managed and directed a multidisciplinary team responsible for all creative initiatives, ensuring alignment with the legendary legacy of Michael Jackson. In addition to overseeing a wide range of projects, I was directly involved in designing creative assets that captured the essence of Jackson's unparalleled artistry. My work required close collaboration with stakeholders to ensure that every project faithfully honored the cultural significance and enduring influence of Michael Jackson's contributions to music and entertainment. Notably, I contributed to the Clio Award-winning 'Michael Jackson Thriller 40 Immersive Experience,' where I designed the gift shop and all its products for sale, further enhancing the fan engagement experience.